At heart, we’re innovators.

We don’t rely on preconceived notions as to what will work best for any one project. We prefer to experiment. Starting with an idea, we develop it in stages, analyzing effectiveness and functionality throughout each step before we move on to the next. It takes discipline, patience and a willingness to rethink. But in the end, it gives you a more effective means to reach your audience.

Great ideas come from great people. Meet some of ours.

  • Charlie Mason

    CEO

    Charlie started his marketing career with GEICO as an advertising manager and later worked for General Electric in Philadelphia and W.B. Doner in Baltimore. Charlie is best known for his strategic thinking and business-building acumen, leading marketing programs for clients such as: Scandinavian Airlines, SAAB, Duracell, Beretta, Commercial Credit, Konica, NewAlliance Bank, Delphi Automotive and Yale New Haven Health.

    Charlie is Board Chair for United Way of Greater New Haven and Immediate Past Chair for United Way of CT/2-1-1. He is also Board Vice Chair for the VNA of South Central Connecticut. Charlie holds a Bachelor of Science degree in Marketing from American University. He also attended Cornell University in their Chemical Engineering program and Johns Hopkins University in their Masters of Administrative Science program.

  • Stephen Hayes

    President

    Steve has more than 25 years of experience in brand communications. He is an expert on brand planning, concept development and customer analysis/market research. Steve plays an active role in every account team. His extensive experience includes the Connecticut Sun, Yale-New Haven Hospital, Scandinavian Airlines and Delphi Automotive.

  • Fran Onofrio, APR, Fellow PRSA

    President

    With "decades" of experience equally split between Fortune 500 corporate and agency roles, Fran′s passion is strategic brand planning and orchestrating consistently-executed integrated marketing communications programs. Fran also guides organizations of all sizes through mergers, acquisitions and a variety of crises. His experience includes Aetna, Bigelow Tea, Bruegger’s Bagels, Emhart Black & Decker, Hospital for Special Care, Krispy Kreme, Travelers, United Illuminating and Yankee Gas.

    Fran served on the PRSA National Board as a Director. He is a recipient of the PRSA Mercury Award for the Connecticut Public Relations Practitioner of the Year, and in 2010, he was inducted into the PRSA College of Fellows. Fran currently serves on the UConn Alumni Association Board of Directors.

  • Richard Gamer

    VP, Creative Director

    As Creative Director, Richard brings years of New York agency experience to Mason, having worked on everything from packaged goods to corporate image. He is a brilliant strategic thinker and seasoned conceptualist. His work has contributed to Mason being recognized in both local and national awards competitions. His experience includes IBM, MasterCard, Sara Lee, Canon and Japan Airlines. But his true ability is the development of highly creative and effective advertising.

  • Chris Renstrom

    VP, Business Development

    Chris is a well-known and respected professional with deep roots and contacts in the Connecticut market and Northeast region and over 20 years of success in marketing and business development. He has held senior executive positions in agency, media, corporate and nonprofit organizations.

    Chris began his career in the wireless communications industry in sales/marketing management roles for Verizon Wireless and Cingular Wireless and played an integral role with both companies regional brand launches and sales/retention efforts. He has extensive experience in regional publishing and event management/production, as Vice President & General Manager of Hartford Magazine and Advertising Director of the Hartford Business Journal. Chris had a decade long involvement with Special Olympics Connecticut, serving on the board of directors and as Vice President of Corporate Relations and Special Events. Chris has also excelled in a similar agency environment as Vice President of Business Development with The Worx Group.

    Chris is a graduate of Eastern Connecticut State University where he majored in Communications and later served as a foundation board member for nine years. Additionally, he has been a member of the board of directors for the Connecticut Boxing Hall of Fame since 2009. Chris is a lifelong resident of the Greater Hartford community and currently resides in West Hartford with his two daughters.

  • Melissa Fogel Augeri

    Director of Client Services

    In addition to nearly 10 years of experience in effective brand communications, Melissa brings a genuine energy and enthusiasm to the account team. Her expertise in strategic development and the brand management process has helped ideas come to life for both business-to-business and consumer clients including New York City Public Schools, Teach for America, Pfizer Pharmaceuticals and Scandinavian Airlines

    Melissa’s career started at Mason, Inc. working with numerous clients including Scandinavian Airlines.  Her work at TBWA/Chiat/Day New York earned the agency an industry Effie award for effective communications in a multimedia campaign for New York City Public Schools. Melissa returned to Mason to bring her breadth of experience to Yale New Haven Health.

  • Derek Beere

    Director of Client Services

    Take his strong public relations background and combine it with social media and you have what we like to call the “new breed”. Derek’s focused approach encourages companies to take an active and engaging role in introducing the real personality of their brands and connecting with their audiences. To Derek, it’s all about the strategy, integrated implementation and not just throwing up a Facebook page hoping for the best. If it’s your story that needs to be told, it gets told. Derek has secured hundreds of media results for clients, including placements with high-profile outlets such as NBC’s Today Show, CBS Early Show, USA Today, Fox News Channel, Wall Street Journal, Los Angeles Times, Washington Post, MSNBC, CNN and others.

  • Neil Johnson

    Creative Director, Digital

    As interactive creative director, Neil conceptualizes, designs and develops new media, e-marketing and interactive campaigns at Mason. He has 10 years experience in creating and executing programs for companies of various sizes and industries including notable clients such as Dictaphone, Philips, Bill Me Later and Ragozzino Foods. Over the years, he’s developed original and functional design solutions for a wide range of applications.

  • Jaclyn Leutze

    Account Director

    Jaclyn brings her high energy and enthusiasm as an Account Director to deliver impactful, integrated brand communications for clients in many market segments.  With several years of experience handling consumer and business-to-business campaigns, Jaclyn understands the importance of implementing a strategy across multiple platforms. In particular, her knowledge of website development offers clients a unique perspective on technology's role in effective marketing and communications.

    Jaclyn’s client roster at Mason includes Alpha, Connex Credit Union, CT Open, Farrel Pomini, Highway Safety Office, and Yale Center for Clinical Investigation (YCCI).

  • Brenda Zambrello

    Media Director

    Brenda is a seasoned media professional that understands that the best plans are a mix of art and science.  She has a proven track record of activating consumers, whether it be feet to stores or viewers in front of the TV.  Her value comes from understanding the role of each media and the ability to pull the right levers to achieve the client’s goals.  Her past experience covers everything from hyper local support to fully national campaigns.  From a category perspective, she has  a diverse background from driving tune-in for entertainment brands like FX, NFLN and HGTV to increasing revenue for retail brands like Bob’s Stores and Bowlmor.  But at the end of the day, it is about connecting the dots and coming as close to tracking the consumer path to media, as possible, to refine and optimize campaigns delivering the most effective and efficient campaigns for her clients.

Charlie Mason

Charlie Mason

CEO

Charlie started his marketing career with GEICO as an advertising manager and later worked for General Electric in Philadelphia and W.B. Doner in Baltimore. Charlie is best known for his strategic thinking and business-building acumen, leading marketing programs for clients such as: Scandinavian Airlines, SAAB, Duracell, Beretta, Commercial Credit, Konica, NewAlliance Bank, Delphi Automotive and Yale New Haven Health.

Charlie is Board Chair for United Way of Greater New Haven and Immediate Past Chair for United Way of CT/2-1-1. He is also Board Vice Chair for the VNA of South Central Connecticut. Charlie holds a Bachelor of Science degree in Marketing from American University. He also attended Cornell University in their Chemical Engineering program and Johns Hopkins University in their Masters of Administrative Science program.

Stephen Hayes

Stephen Hayes

President

Steve has more than 25 years of experience in brand communications. He is an expert on brand planning, concept development and customer analysis/market research. Steve plays an active role in every account team. His extensive experience includes the Connecticut Sun, Yale-New Haven Hospital, Scandinavian Airlines and Delphi Automotive.

Fran Onofrio

Fran Onofrio, APR, Fellow PRSA

President

With "decades" of experience equally split between Fortune 500 corporate and agency roles, Fran′s passion is strategic brand planning and orchestrating consistently-executed integrated marketing communications programs. Fran also guides organizations of all sizes through mergers, acquisitions and a variety of crises. His experience includes Aetna, Bigelow Tea, Bruegger’s Bagels, Emhart Black & Decker, Hospital for Special Care, Krispy Kreme, Travelers, United Illuminating and Yankee Gas.

Fran served on the PRSA National Board as a Director. He is a recipient of the PRSA Mercury Award for the Connecticut Public Relations Practitioner of the Year, and in 2010, he was inducted into the PRSA College of Fellows. Fran currently serves on the UConn Alumni Association Board of Directors.

Richard Gamer

Richard Gamer

VP, Creative Director

As Creative Director, Richard brings years of New York agency experience to Mason, having worked on everything from packaged goods to corporate image. He is a brilliant strategic thinker and seasoned conceptualist. His work has contributed to Mason being recognized in both local and national awards competitions. His experience includes IBM, MasterCard, Sara Lee, Canon and Japan Airlines. But his true ability is the development of highly creative and effective advertising.

Chris Renstrom

Chris Renstrom

VP, Business Development

Chris is a well-known and respected professional with deep roots and contacts in the Connecticut market and Northeast region and over 20 years of success in marketing and business development. He has held senior executive positions in agency, media, corporate and nonprofit organizations.

Chris began his career in the wireless communications industry in sales/marketing management roles for Verizon Wireless and Cingular Wireless and played an integral role with both companies regional brand launches and sales/retention efforts. He has extensive experience in regional publishing and event management/production, as Vice President & General Manager of Hartford Magazine and Advertising Director of the Hartford Business Journal. Chris had a decade long involvement with Special Olympics Connecticut, serving on the board of directors and as Vice President of Corporate Relations and Special Events. Chris has also excelled in a similar agency environment as Vice President of Business Development with The Worx Group.

Chris is a graduate of Eastern Connecticut State University where he majored in Communications and later served as a foundation board member for nine years. Additionally, he has been a member of the board of directors for the Connecticut Boxing Hall of Fame since 2009. Chris is a lifelong resident of the Greater Hartford community and currently resides in West Hartford with his two daughters.

Melissa Augeri

Melissa Fogel Augeri

Director of Client Services

In addition to nearly 10 years of experience in effective brand communications, Melissa brings a genuine energy and enthusiasm to the account team. Her expertise in strategic development and the brand management process has helped ideas come to life for both business-to-business and consumer clients including New York City Public Schools, Teach for America, Pfizer Pharmaceuticals and Scandinavian Airlines

Melissa’s career started at Mason, Inc. working with numerous clients including Scandinavian Airlines.  Her work at TBWA/Chiat/Day New York earned the agency an industry Effie award for effective communications in a multimedia campaign for New York City Public Schools. Melissa returned to Mason to bring her breadth of experience to Yale New Haven Health.

Derek Beere

Derek Beere

Director of Client Services

Take his strong public relations background and combine it with social media and you have what we like to call the “new breed”. Derek’s focused approach encourages companies to take an active and engaging role in introducing the real personality of their brands and connecting with their audiences. To Derek, it’s all about the strategy, integrated implementation and not just throwing up a Facebook page hoping for the best. If it’s your story that needs to be told, it gets told. Derek has secured hundreds of media results for clients, including placements with high-profile outlets such as NBC’s Today Show, CBS Early Show, USA Today, Fox News Channel, Wall Street Journal, Los Angeles Times, Washington Post, MSNBC, CNN and others.

Neil Johnson

Neil Johnson

Creative Director, Digital

As interactive creative director, Neil conceptualizes, designs and develops new media, e-marketing and interactive campaigns at Mason. He has 10 years experience in creating and executing programs for companies of various sizes and industries including notable clients such as Dictaphone, Philips, Bill Me Later and Ragozzino Foods. Over the years, he’s developed original and functional design solutions for a wide range of applications.

Jaclyn Leutze

Jaclyn Leutze

Account Director

Jaclyn brings her high energy and enthusiasm as an Account Director to deliver impactful, integrated brand communications for clients in many market segments.  With several years of experience handling consumer and business-to-business campaigns, Jaclyn understands the importance of implementing a strategy across multiple platforms. In particular, her knowledge of website development offers clients a unique perspective on technology's role in effective marketing and communications.

Jaclyn’s client roster at Mason includes Alpha, Connex Credit Union, CT Open, Farrel Pomini, Highway Safety Office, and Yale Center for Clinical Investigation (YCCI).

Brenda Zambrello

Brenda Zambrello

Media Director

Brenda is a seasoned media professional that understands that the best plans are a mix of art and science.  She has a proven track record of activating consumers, whether it be feet to stores or viewers in front of the TV.  Her value comes from understanding the role of each media and the ability to pull the right levers to achieve the client’s goals.  Her past experience covers everything from hyper local support to fully national campaigns.  From a category perspective, she has  a diverse background from driving tune-in for entertainment brands like FX, NFLN and HGTV to increasing revenue for retail brands like Bob’s Stores and Bowlmor.  But at the end of the day, it is about connecting the dots and coming as close to tracking the consumer path to media, as possible, to refine and optimize campaigns delivering the most effective and efficient campaigns for her clients.

Mason, Inc. is proud to be a member of imagepartners, a dynamic group of independent marketing and advertising agencies located in all major European markets and in the USA.

www.imagepartners.com

Clients

Acadia Insurance
Alpha
Connex
Dave and Buster's
Connecticut Open
Department of Transportation
EAO Switch
Endurance
Energize CT
Ferrel Pomini
Hospital for Special Care
HSB
Keno
Odyssey
Precision X-Ray
Stannah
UI
Yale Center for Clinical Investigation
Yale New Haven Health System
Yankee Gas