services
BRANDING | MEDIA | PRINT | BROADCAST | DIRECT | COLLATERAL | UNCONVENTIONAL
Our family of companies has been established to satisfy a broad range of
client communications needs, while recognizing the value of specialization in
each discipline. You may choose to use one, all, or any combination of capabilities you need.
Branding
Around here, it's more than a phrase, it's a culture. We have the full-service capabilities to build your brand from scratch. We also have the strategic good sense to understand that even a coupon design is a reflection of your brand image. Creatives who respect strategy. Strategists who think creatively. That's our brand of branding.
Media
There's always a way to get more media for your money. And we know how to get it. We use the latest media software and research tools. We use our knowledge of the regional and national markets to get the most targeted placements. And we use a little creativity and a lot of negotiating skill to find value added ways to take your message further.
Print
What you see are great headlines and visuals. What you don't see is the thought process behind it. This isn't creative for creative sake. It's creative with an underlying appreciation for the work of researchers and strategists. So while each ad may stand out from the crowd, it's a team player when it comes to upholding the brand image. And that holds true whether it's an ad for pre-wired circuit boards or honey-glazed donuts.
Broadcast
It's always nice to have a half million-dollar production budget. But that's not always going to happen. Look at our reel and you'll see spots that run the gamut in terms of production numbers. But they all have the same things in common. They're original. They're impactful. And they have great production values. That's because we put the same caliber of thought behind each spot no matter what the level of spending. Sure, we can do great things with half a million. But we can also make miracles happen for a fraction of that.
Direct
Let's face it, direct marketing isn't going to get any easier. With anti-Spam laws, do-not-call lists and the like, you have to be a lot smarter about the way you reach your audience. And that means more than just clever creative. It means refining the demographics to the point where your list is airtight. It means coming up with an offer that your audience will instantly recognize as one they can't refuse. That's how we manage your direct campaign, whether it's by snail mail, email or our own proprietary hybrid direct.
Collateral
It used to be that a brochure was a pretty easy thing to define. Today the possibilities have become far more intriguing. Print on demand allows for shorter, more customized runs. Unless of course you want to go totally electronic. In which case you need a way to manage your digital assets. We welcome the opportunities this new world opens up. And we have the experience and the resources to create, produce and deliver a piece as intriguing as the possibilities.
Unconventional
Of course you have to be creative in what you say. But we believe it's just as important to be creative in how you say it. So besides the conventional print and broadcast media, we also look at alternative ways to reach your audience. It might be live. It might be electronic. But whatever it is, it will go a long way in separating your brand from the pack without losing sight of who you are.
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