Have you ever visited the websites of alcohol-related companies such as Budweiser or Absolut vodka? If you have, chances are you’ve had to confirm your birth date. I’ve always found this to be sort of amusing because if I were, say 18 years old, I could easily tell a fib and get past the so-called [...]
There are times I question what makes news these days. As I passed our wall-mounted TV in the lobby this morning with my cup of coffee, I paused to see CNN reporting “breaking news” that Shakira was about to reveal the outfit she will wear during the closing ceremony of the World Cup. Really? Is [...]
No pleading, no convincing, no dreary academic language that obscures the point: Brand development, marketing and public relations are blending.
Sometimes it’s just a company’s inherent brand philosophy that leads to telling great stories and connecting people with the brand. The fact is brands struggle to find their niche, their voice and more importantly, a way to be relevant and truly connect with people that goes beyond the product or service they offer. That connection [...]
The sounds of U2 rocking it out. Shepard’s pie with corned beef and cabbage. A delicious green beer. Donning your best green outfit. Dancing and smiling leprechauns. Ahh, St. Patrick’s Day. We’re all a little Irish on March 17th, aren’t we?
St. Patrick’s Day is one of those holidays that offers brands endless possibilities [...]