I recently had the opportunity to speak with Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, about his take on social media in the healthcare system and the work that he has done to improve and help speed up the movement. Mr. Bennett is a wealth of knowledge and the [...]
Crisis communication has been part of the public relations world for a long time. Traditionally, it was dealing with issues that organizations face and working with the press to make sure stories were accurate. Thanks to social media, crisis communication has changed. With constant public commentary on everything from customer service to [...]
It seems like every holiday becomes an opportunity to create a viral social media marketing campaign. It figures that on this holiday,St. Patrick’s Day, Guinness would have the most unique and fitting campaign.
Guinness launched a campaign on March 11, 2010 that asked people to take a picture of themselves after their first sip of [...]
Have you seen the 2010 version of McDonald’s Filet-O-Fish commercial? Do you have the Filet-O-Fish song stuck in your head? Me too…
The song is catchy, and though it reminds me of Sonic’s recent campaign, the commercial is good, funny, and memorable. By all accounts I would say the commercial would be a success… [...]
I honestly could not figure it out… Last week I was at my friend’s office, and he showed me some of the very cool things that they were doing with augmented reality (AR). He pointed me to a few companies that were using it, including GE, and he even showed me how John Mayer was [...]