Sound Bytes: A Mason Interactive Blog

McDonald’s Filet-O-Fish: A Missed Opportunity

Have you seen the 2010 version of McDonald’s Filet-O-Fish commercial? Do you have the Filet-O-Fish song stuck in your head? Me too…
The song is catchy, and though it reminds me of Sonic’s recent campaign, the commercial is good, funny, and memorable.  By all accounts I would say the commercial would be a success… [...]

Is the Future of Advertising Public Relations?

I know, it’s a strong statement, right?
I’ve always been a firm believer that it takes more than just one discipline to move a product, get your message across, create interest, ring the cash register, or more importantly, engage your audience. As things continue to evolve, smart marketers are looking at newer, more exciting and [...]

Supa Dupa! The Superbowl Ads

So here we are. Maybe a little tired, a little overstuffed and (dare I say it?) possibly hungover from all the Super Bowl festivities. Sports wise, I thought it was an absolute thriller that came down to the last minute. Not to mention, the historical aspect- a new franchise team vs. one of [...]

What's the Matter? Don't You Trust Me?

Being the TV junkie that I am, I look forward to a night on the couch glued to the tube. I watched the news, did lots of flipping, and then I remembered the premiere of TNT’s new show all about the glitz and glamor of the advertising industry,”Trust Me“. If you ask me, [...]

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