This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.
It’s a [...]
One of the most exciting and challenging areas of public relations is crisis communication. Often times a crisis can blindside you and if you’re not prepared for it, it can spiral and grow into an out-of-control beast. Throughout my own professional experience and being a part of several client crises, I have learned two very [...]
When hearing the words “public relations,” many people who are familiar with the business view it on a larger scale. For example, public relations specialists are seen as “reputation protectors” or “relationship builders.” That may be true in that one of the main goals of PR is to enhance your client’s reputation and shed some [...]
In the PR world, there comes a time in everyone’s career where they will be a part of a product launch or some kind of an event production. When that happens, there will always be the temptation of something like this: “Hey!!! Let’s get so-and-so (insert famous celebrity name here) to be a part [...]