This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.
It’s a [...]
Brands have a funny way of taking on a life of their own, don’t they? Or maybe I should rephrase that to reflect that the public has an interesting way of interpreting what a brand is or stands for.
Look at Sony’s Walkman brand. Everyone called their portable music player a “walkman” at some point, right? [...]
With all of the talk today about brand, authenticity and trust, Mason is replacing the word authority with resource when helping its clients develop sustaining brand platforms and messages. Recently, we have completed brand development programs for Hospital for Special Care and Acadia Insurance.
Rather than developing a short-lived “positioning” statement that others could eventually duplicate, [...]
I recently had the opportunity to speak with Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, about his take on social media in the healthcare system and the work that he has done to improve and help speed up the movement. Mr. Bennett is a wealth of knowledge and the [...]
I’ve often wanted to use my imaginary superpowers and transform myself into a fly so I could sit on the wall and witness the madness and thinking that goes into bad ideas and campaigns. It could be fun, so long as I’m not swatted into oblivion. That might sound a bit harsh, but after reading [...]