This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.
It’s a [...]
We all like to think that the big national brands are pretty smart. But the latest ad from Nike playing off of Tiger’s dad is just an egregious lapse in good judgment by both Nike and Tiger. In crisis communications one needs to re-establish credibility. The use of Tiger’s deceased father, with a quote that [...]