This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.
It’s a [...]
Brands have a funny way of taking on a life of their own, don’t they? Or maybe I should rephrase that to reflect that the public has an interesting way of interpreting what a brand is or stands for.
Look at Sony’s Walkman brand. Everyone called their portable music player a “walkman” at some point, right? [...]
Bethany, Conn. (June 14, 2010) – The stars were shining bright last night as Mason, Inc. received a total of six awards at the Public Relations Society of America’s (PRSA) 2010 Mercury Award ceremony held at Anthony’s Ocean View Restaurant in New Haven, June 10. The firm earned two silver and four gold awards for [...]
Crisis communication has been part of the public relations world for a long time. Traditionally, it was dealing with issues that organizations face and working with the press to make sure stories were accurate. Thanks to social media, crisis communication has changed. With constant public commentary on everything from customer service to [...]
I’ve often wanted to use my imaginary superpowers and transform myself into a fly so I could sit on the wall and witness the madness and thinking that goes into bad ideas and campaigns. It could be fun, so long as I’m not swatted into oblivion. That might sound a bit harsh, but after reading [...]