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	<title>Sound Bytes</title>
	<link>http://www.mason23.com/blog</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 24 Aug 2010 15:12:46 +0000</lastBuildDate>
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		<title>&#8220;In Case of Emergency:  What Not to Do&#8221;</title>
		<description><![CDATA[This is a pretty decent article in The New York Times by Peter Goodman on August 21 http://nyti.ms/cIJTIw, and it is definitely worth reading from beginning to end. I am not going to repeat the lessons outlined in the article, because while there are solid points to be learned, there is nothing new here.
It&#8217;s a [...]]]></description>
		<link>http://www.mason23.com/blog/?p=382</link>
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		<title>Alcohol + Social Media = A Bit Blurry</title>
		<description><![CDATA[Have you ever visited the websites of alcohol-related companies such as Budweiser or Absolut vodka? If you have, chances are you&#8217;ve had to confirm your birth date. I&#8217;ve always found this to be sort of amusing because if I were, say 18 years old, I could easily tell a fib and get past the so-called [...]]]></description>
		<link>http://www.mason23.com/blog/?p=371</link>
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		<title>Out with the old, in with the new</title>
		<description><![CDATA[Brands have a funny way of taking on a life of their own, don&#8217;t they? Or maybe I should rephrase that to reflect that the public has an interesting way of interpreting what a brand is or stands for.
Look at Sony&#8217;s Walkman brand. Everyone called their portable music player a &#8220;walkman&#8221; at some point, right? [...]]]></description>
		<link>http://www.mason23.com/blog/?p=365</link>
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		<title>Is LeBron James a PR Genius?</title>
		<description><![CDATA[There are times I question what makes news these days. As I passed our wall-mounted TV in the lobby this morning with my cup of coffee, I paused to see CNN reporting &#8220;breaking news&#8221; that Shakira was about to reveal the outfit she will wear during the closing ceremony of the World Cup. Really? Is [...]]]></description>
		<link>http://www.mason23.com/blog/?p=361</link>
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		<title>Authority vs. Resource</title>
		<description><![CDATA[With all of the talk today about brand, authenticity and trust, Mason is replacing the word authority with resource when helping its clients develop sustaining brand platforms and messages. Recently, we have completed brand development programs for Hospital for Special Care and Acadia Insurance.
Rather than developing a short-lived &#8220;positioning&#8221; statement that others could eventually duplicate, [...]]]></description>
		<link>http://www.mason23.com/blog/?p=353</link>
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		<title>PRSA Honors Mason, Inc. for Excellence in Client Communications Programs</title>
		<description><![CDATA[Bethany, Conn. (June 14, 2010) – The stars were shining bright last night as Mason, Inc. received a total of six awards at the Public Relations Society of America’s (PRSA) 2010 Mercury Award ceremony held at Anthony’s Ocean View Restaurant in New Haven, June 10. The firm earned two silver and four gold awards for [...]]]></description>
		<link>http://www.mason23.com/blog/?p=335</link>
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		<title>Healthcare and Social Media:  An Interview with Ed Bennett</title>
		<description><![CDATA[I recently had the opportunity to speak with Ed Bennett, Director of Web Strategy at the University of Maryland Medical Center, about his take on social media in the healthcare system and the work that he has done to improve and help speed up the movement. Mr. Bennett is a wealth of knowledge and the [...]]]></description>
		<link>http://www.mason23.com/blog/?p=331</link>
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		<title>Using social media to handle crisis communications</title>
		<description><![CDATA[Crisis communication has been part of the public relations world for a long time.  Traditionally, it was dealing with issues that organizations face and working with the press to make sure stories were accurate.  Thanks to social media, crisis communication has changed.  With constant public commentary on everything from customer service to [...]]]></description>
		<link>http://www.mason23.com/blog/?p=328</link>
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		<title>Epic Fail: Rebranding Disasters</title>
		<description><![CDATA[I&#8217;ve often wanted to use my imaginary superpowers and transform myself into a fly so I could sit on the wall and witness the madness and thinking that goes into bad ideas and campaigns.  It could be fun, so long as I&#8217;m not swatted into oblivion. That might sound a bit harsh, but after reading [...]]]></description>
		<link>http://www.mason23.com/blog/?p=314</link>
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		<title>Take a Long-term View when Working with the Media</title>
		<description><![CDATA[If your job includes interacting with the media, you owe it to yourself, your company and the reporters whose job it is to cover your industry to take a long-term view of media relations.
While it may be their job to cover your industry and your business, journalists will cover it for their readers’ sake, meaning [...]]]></description>
		<link>http://www.mason23.com/blog/?p=301</link>
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