More bad news for slashing jobs, especially at the Hartford Courant.
Today’s issue is reporting that 100 jobs will be cut as advertising revenues continue to decline at the troubled newspaper. Approximately 35 jobs in the newsroom will be eliminated. Not good news for us PR pros who find it challenging to get the [...]
I’m all for change, but I’m a big believer that if something is working well for you, why rock the boat? Such is the case for Tropicana. We all know and love the Tropicana logo with the nice big orange and the straw sticking out of it. It’s refreshing and it makes [...]
I am a firm believer in the power of Twitter, and this is a great example.
According to Nation’s Restaurant News, Costa Vida recently did a Twitter promotion announcing a one-day free burrito to about 80 fans on Twitter. What happened next is that Costa Vida fans then forwarded it to about 15,000 fans that [...]
I try to make a habit of flipping through PR Week to see what’s new, catch up on industry news and what not. I always read the Campaigns section and thought this was a pretty cool campaign. Not to mention, I even learned something from it!
To my surprise, falls are the number one [...]
In the PR world, there comes a time in everyone’s career where they will be a part of a product launch or some kind of an event production. When that happens, there will always be the temptation of something like this: “Hey!!! Let’s get so-and-so (insert famous celebrity name here) to be a part [...]