Sound Bytes: A Mason Interactive Blog

Is the Future of Advertising Public Relations?

I know, it’s a strong statement, right?
I’ve always been a firm believer that it takes more than just one discipline to move a product, get your message across, create interest, ring the cash register, or more importantly, engage your audience. As things continue to evolve, smart marketers are looking at newer, more exciting and [...]

All Things Green On St. Patrick's Day!

The sounds of U2 rocking it out. Shepard’s pie with corned beef and cabbage. A delicious green beer. Donning your best green outfit. Dancing and smiling leprechauns. Ahh, St. Patrick’s Day. We’re all a little Irish on March 17th, aren’t we?
St. Patrick’s Day is one of those holidays that offers brands endless possibilities [...]

Stocks Plummet on Sesame Street Today… Layoffs Expected

So here we are, Friday. Another work week coming to a halt and the weekend is finally here. T.G.I.F. As we head into the weekend, I figure I’d post something that I thought was rather amusing.
The economy has certainly rocked Wall Street, affecting the lives of millions. Now, it’s made it’s way to [...]

Then Turn Left at Willis Tower. Wait! Where is that?

I’m all for sponsorships, naming rights and what not, but when something has become a part of American pop-culture, why mess it up?
To me, the Chevrolet Theatre will always be the Oakdale Thatre. The New England Dodge Music Center– wait? Isn’t that the Meadows? You get the idea and I’m sure many of [...]

Peanuts! Getch'er Peanuts Here!

Imagine a world without peanuts. No more peanut butter and jelly sandwiches. No more peanuts at the ball game. No more Reese’s peanut butter cups. No more peanuts at the local bar. I know, it’s a big stretch, but the recent peanut salmonella scare made me go without peanut butter for [...]

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