It’s Friday, the weekend is here and I’m feeling a little punchy. Hence, the hysterical video you’re about to see. However, before the big show, a word from our sponsor…
Although the video is done in a very humorous manner, it’s very important to understand that the business of a public relations, advertising, branding [...]
I recently read an article in the Wall Street Journal talking about how soap makers and others are hitching their ads to Swine Flu. That’s a very, very slippery rope– no pun intended.
However, brands like Dial are tweaking their message to focus on germ-fighting by washing your hands. They’re not specifically referencing Swine Flu, [...]