No pleading, no convincing, no dreary academic language that obscures the point: Brand development, marketing and public relations are blending.
Sometimes it’s just a company’s inherent brand philosophy that leads to telling great stories and connecting people with the brand. The fact is brands struggle to find their niche, their voice and more importantly, a way to be relevant and truly connect with people that goes beyond the product or service they offer. That connection [...]
As I look over my past presentation as I prepare to talk with a local college class today, I have to make some major revisions. It’s kind of nice to see predictions come true. Amazing what a year or two will do.
While the Cutlip definition of public relations still holds up, and what is under [...]
I am a firm believer that you should hire someone specifically for social media. I think that it is an important part of your marketing strategy, and it deserves full time attention. I do realize however, that some companies cannot afford to take on new staff, and would rather not put their online brand in the hands of an intern (which I agree with). If this is the case it is a good idea to make the entire team accountable so that everyone has something to say, and everyone will be cautious about the material they put online.
With online conversation now a way of life, it is very important to monitor the information that is being said about your company. You cannot always control the external voices online, but you can (and should) control the voices coming from your organization.
The best way to control your company’s brand online is not necessarily [...]