Sound Bytes: A Mason Interactive Blog

The Hidden Benefits of Building Your Brand Through Social Media: (Passive) Recruiting

Over the last year the big discussions were around company layoffs. The layoffs were obviously newsworthy and mirrored the state of the economy, and the recession we are in.  During this same time period however, an issue that was not as given as much attention was the implementation of hiring freezes. Though it was most prevalent in the [...]

Hospital for Special Care Offers Free Brain Injury and Neurobehavioral Screening for Veterans

NEW BRITAIN, Conn. (November 11, 2009) – With Veterans Day approaching on November 11, our thoughts turn to supporting our veterans.  Hospital for Special Care (HSC) is offering screenings for the effects of Traumatic Brain Injury (TBI) in veterans returning from service in Iraq and Afghanistan.  HSC is an extensive resource to veterans and [...]

The Trade Show Lesson: Using Traditional Marketing to Learn About Social Media

I attended a great presentation yesterday that was put on by The Essex Group at the GNHCC.  The topic of the presentation was Secrets to Trade Show Success.  To most in my age group, this topic may not spark much interest, and I would be lying if I said I couldn’t sleep the [...]

Press Release: New Haven-Based Social Media Team Takes Integration to the Next Level

New Haven-Based Social Media Team Takes Integration to the Next Level
Connecticut agency embraces the direct channels of social media
NEW HAVEN, Conn., (Nov. 4, 2009) – The public relations industry is changing the way businesses connect with people. More than ever, it is imperative for business leaders to recognize that conversations about their brands, products [...]

The Key to a Successful Facebook Fan Page: Goals and Strategy

Here at Mason, Inc. we are getting our Facebook Fan Page started and beginning to promote it.
Because we believe in practicing what you preach, and an effective social media strategy is something we preach often, we knew that we needed to go into this with goals and of course, a strategy. We want to [...]

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