It seems like every holiday becomes an opportunity to create a viral social media marketing campaign. It figures that on this holiday,St. Patrick’s Day, Guinness would have the most unique and fitting campaign.
Guinness launched a campaign on March 11, 2010 that asked people to take a picture of themselves after their first sip of [...]
Acquisition communications for a global manufacturer, creating a social media policy and launching Facebook and Twitter pages for a specialty hospital, finishing up a brand platform and messaging for an insurance carrier, planning new advertising campaigns for several other clients, creating a crisis management plan for a nonprofit agency as well as arranging a New [...]
Have you seen the 2010 version of McDonald’s Filet-O-Fish commercial? Do you have the Filet-O-Fish song stuck in your head? Me too…
The song is catchy, and though it reminds me of Sonic’s recent campaign, the commercial is good, funny, and memorable. By all accounts I would say the commercial would be a success… [...]
I honestly could not figure it out… Last week I was at my friend’s office, and he showed me some of the very cool things that they were doing with augmented reality (AR). He pointed me to a few companies that were using it, including GE, and he even showed me how John Mayer was [...]
When hearing the words “public relations,” many people who are familiar with the business view it on a larger scale. For example, public relations specialists are seen as “reputation protectors” or “relationship builders.” That may be true in that one of the main goals of PR is to enhance your client’s reputation and shed some [...]