Crisis communication has been part of the public relations world for a long time. Traditionally, it was dealing with issues that organizations face and working with the press to make sure stories were accurate. Thanks to social media, crisis communication has changed. With constant public commentary on everything from customer service to [...]
I’ve often wanted to use my imaginary superpowers and transform myself into a fly so I could sit on the wall and witness the madness and thinking that goes into bad ideas and campaigns. It could be fun, so long as I’m not swatted into oblivion. That might sound a bit harsh, but after reading [...]
If your job includes interacting with the media, you owe it to yourself, your company and the reporters whose job it is to cover your industry to take a long-term view of media relations.
While it may be their job to cover your industry and your business, journalists will cover it for their readers’ sake, meaning [...]
One Vision, One Brand: Mason, Inc. Unifies Company;
Positions against Stand Alone Specialty Shops
New Haven, Conn.-based Brand Development Firm Appoints Onofrio and Hayes Co-Presidents
New Haven, Conn. (April 13, 2010) – In a move to lead an evolving industry and set the standard, New Haven, Connecticut-based Mason, Inc. has brought together all of its brand [...]
We all like to think that the big national brands are pretty smart. But the latest ad from Nike playing off of Tiger’s dad is just an egregious lapse in good judgment by both Nike and Tiger. In crisis communications one needs to re-establish credibility. The use of Tiger’s deceased father, with a quote that [...]