Brands have a funny way of taking on a life of their own, don’t they? Or maybe I should rephrase that to reflect that the public has an interesting way of interpreting what a brand is or stands for.
Look at Sony’s Walkman brand. Everyone called their portable music player a “walkman” at some point, right? [...]
There are times I question what makes news these days. As I passed our wall-mounted TV in the lobby this morning with my cup of coffee, I paused to see CNN reporting “breaking news” that Shakira was about to reveal the outfit she will wear during the closing ceremony of the World Cup. Really? Is [...]