Our Work by Client
Who is: Connex Credit Union
Connex Credit Union is a full-service financial institution open to anyone who lives, works, worships or attends school in New Haven, Hartford or Middlesex County. Each member has a share in the credit union and helps to guide our direction. As a non-profit, member-owned organization, we have historically been able to charge less for loans and services, while paying very competitive rates on deposits.
Case Study
The challenge
Connex Credit Union was not growing its membership. They suspected that there was very low awareness and no clear point of difference.The big idea
With negative attitudes towards banks running at an all-time high, Mason recommended that Connex tap into this popular resentment by becoming the "Unbank".The breakthrough
The unbank campaign has firmly established Connex as the alternative to the fees and low interest earnings, i.e. a financial institution that puts its customers first The effort has resulted in steady membership growth and the achievement of their financial goals.Services Utilized
- Interactive Design
- Web Analytics
- Search Engine Optimization
- Social Media Development
- Visual Design
- Social Media Marketing
- Brand Strategy
- Print Communications
- Broadcast Communications
- Direct Marketing
- Collateral
- Public Relations
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