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PROFESSIONAL WEBSITE DESIGN | PROGRAMMING | EMAIL BASED MARKETING | SEARCH ENGINE OPTIMIZATION | BANNER AD DESIGN

Professional Website Design

Before we design, we analyze -- your market, your competition, your audience. We use our experience as a full-service marketing agency to find unique marketing opportunities. Only then do we set the core requirements for design and messaging. The result is a website where graphics pop and messages resound. But more important, a site where design and functionality, driven by sound strategic thinking, drive the desired results. We also look beyond the design, finding new ways to give you a competitive advantage through enhanced site functionality, intranet and extranet applications and process automation.

Programming

Programming is key. Not only can it make or break a site, but your brand as well. The right code can do much more then create a fast site and improve functionality. It can help streamline procedures in your company and enhance the way you engage your customers. Programming can open the door to new business you never thought possible. We view programming as much more then a line of code in ASP.NET or PHP. We see it as an opportunity to bring more to the bottom line of your business.

Email Based Marketing

A well-developed e-mail program yields higher readership, conversions and brand awareness than any other form of direct marketing. The key phrase is "well developed". That's why we have a complete program based on six crucial components:

Strategic Planning: The cornerstone of any marketing plan should be to define its objectives, target universe, desired outcomes and messaging.

Database Development and Planning: Collect the right demographics so that you know whom you're talking to.

Creative: Technology meets imagination to create a message that attracts readers while promoting your brand.

List Optimization: Ensuring that your subscribers have opted in is the key to reaching them. We develop unique incentives to drive site registration.

Deployment: Knowing how and when to reach is as important as knowing whom to reach. Through technology and testing, we'll find the best time and the best formats to ensure your message will be read.

Tracking & Optimization: We analyze the results of each deployment inside and out, looking for ways to make the next one work even better.

Search Engine Optimization

Search engines represent the number one pathway to getting people to your site. Our Search Engine Optimization services deliver new users by looking at all the ways search engines, and users, index and find your site.

We determine how potential customers search for information and develop keywords that customers are most likely to use in their search.

We build keyword-rich text areas so that spiders can properly read and index your site.

We benchmark terms to ensure that we target the best areas of opportunities.

We develop pages that search engines can easily index.

We optimize code to give search engine spiders a clear path to your content.

We harness the power of paid submission services to ensure that you're listed in your business category.

We create and manage paid placement programs with services such as Overture and Google Adwords.

And, to keep your site optimized, we continuously monitor your rankings, adjust keywords and benchmark competitive sites.

Banner Ad Design

It takes a combination of strategic thinking, online marketing know-how and breakthrough design to create banner ads that work. Because we're part of a full service marketing company we have a unique ability to bring those three attributes together. We analyze your requirements, target demographics, available ad space and required ROI. Our media planners are specialists in placing your ads where they'll get the most bang for your buck. Our designers are not only award-winning graphic artists, but also strategic thinkers who can draw on the equity of your brand image to enhance your message. And because we know that click-throughs alone are not the true measure of an ad's success, we continually monitor, analyze and refine your ad so that more click-throughs become conversions.