Friday, August 05, 2005
Fortune Magazine interview with Chrysler Director of Marketing
Interesting snipet from Fortune Magazine:
Julie Roehm has more than $2 billion to spend this year...
...Chrysler's director of marketing communications, Roehm, 34, oversees a budget that Advertising Age ranks as the sixth-largest pool of ad dollars in the nation.
...Roehm rarely misses a chance to talk about how delighted she is with online advertising. Last year she spent 10% of the budget online; this year she is allotting closer to 18%; next year, she says, she will allocate more than 20%. Do the math: In 2006 roughly $400 million of Chrysler's money that used to go into TV, newspaper, and magazine ads will be spent on the Internet. Says Roehm: "I hate to sound like such a marketing geek, but we like to fish where the fish are."
Interesting snipet from Fortune Magazine:
Julie Roehm has more than $2 billion to spend this year...
...Chrysler's director of marketing communications, Roehm, 34, oversees a budget that Advertising Age ranks as the sixth-largest pool of ad dollars in the nation.
...Roehm rarely misses a chance to talk about how delighted she is with online advertising. Last year she spent 10% of the budget online; this year she is allotting closer to 18%; next year, she says, she will allocate more than 20%. Do the math: In 2006 roughly $400 million of Chrysler's money that used to go into TV, newspaper, and magazine ads will be spent on the Internet. Says Roehm: "I hate to sound like such a marketing geek, but we like to fish where the fish are."
17 Mistakes Professionals Make with Their Blogs
How To Build A Better Blog Posted the following suggestions:
1. Not posting frequently enough. (Recommended: 2-3 times a week.)
2. Content is not focused, and the target audience is not clearly defined.
3. Posting articles that are too long, instead of using extended post features.
4. Not linking profusely (because the professional isn’t researching their field on the internet).
5. Poor spelling, bad grammar and typos.
6. No name of author in tag line or on side bar.
7. No author photo.
8. No signature or name in the footer; no way to tell who wrote post on a multi-author site.
9. No subscription form; no way to get blog updates through RSS or email.
10. No way for readers to leave comments and use trackbacks.
11. Too many categories or none at all.
12. No information about their business services and products.
13. Calendars for no reason at all (what is the point of those calendars anyway?).
14. Blog isn’t submitted to blog directories.
15. Not pinging each time a new post is published.
16. Not using trackbacks referring or linking to other blogs.
17. No blogroll or list of favorite blogs or websites.
I Read A Cool Acronym for BLOG
I was reading a posting on Pheedo that talked about the standard reasons for your company to blog. I liked the acronym they use for the fact that blogging is GREAT for search engine Ranking.
They said blog stands for Better Listing On Google. :-)
I was reading a posting on Pheedo that talked about the standard reasons for your company to blog. I liked the acronym they use for the fact that blogging is GREAT for search engine Ranking.
They said blog stands for Better Listing On Google. :-)
The frequency of updates, trackbacks, pings, comments, blogrolls and RSS all add to the search engine juice. Additionally, RSS alone is great for link building. Paul Chaney explains how to deploy a Blog to compliment your search strategy. Stephan Spencer goes into greater detail how you can use RSS to improve your organic search results.Take-away is blogs help with organic search. To achieve higher results with search engines, incorporate keywords/phrases in your posts on a frequent basis.
Free Stats Counter - Looks Pretty Cool!
I've been using Hitslink.com for stats tracking and it's got a pretty slick interface and very cool reporting features, but I just noticed that Russell Beattie is using a free stats counter from statcounter.com. Looks cool! I installed it so I'll let you know how it works alongside hitslink.
I've been using Hitslink.com for stats tracking and it's got a pretty slick interface and very cool reporting features, but I just noticed that Russell Beattie is using a free stats counter from statcounter.com. Looks cool! I installed it so I'll let you know how it works alongside hitslink.
Ani Won't be touring much anymore :(
As I mentioned previously, I went on our annual trek to the Falcon Ridge Folk Festival at the end of July. Of the 4 days I really only got to hear one complete set (having 3 kids under 5 will tend to make that happen). But I did everything I could to make sure I could see Ani DiFranco's set. I even took my younger two for a drive at mid-day to get them to nap. I ended up Driving back and forth from Great Barrington Massachusetts to Hudson New York just to get them to sleep!
It was well worth it. Well anyway, this posting in kuro5hin just caught my eye:
As I mentioned previously, I went on our annual trek to the Falcon Ridge Folk Festival at the end of July. Of the 4 days I really only got to hear one complete set (having 3 kids under 5 will tend to make that happen). But I did everything I could to make sure I could see Ani DiFranco's set. I even took my younger two for a drive at mid-day to get them to nap. I ended up Driving back and forth from Great Barrington Massachusetts to Hudson New York just to get them to sleep!
It was well worth it. Well anyway, this posting in kuro5hin just caught my eye:
I'm even more appreciative that I got to see her maybe for the last time live! Thanks for such a great show Ani!Sadly, Ani will not be touring much in the near future.
Age is finally catching up with the diminutive troubadour, leaving her with tendonitis, and other repetitive stress injuries. As the show progressed, the degree of the injury became clear, with Ani shaking her arm often to relieve cramping. At one point, this was so noticeable the crowd hushed (maybe expecting an end to the concert) a lone voice called out "we'll miss you". Down front, we could see the tear in the eye, as she began the next song, warrior-like, dropping to her knees in front of the adoring audience.
Thursday, August 04, 2005
Medicare To Offer Free Electronic Health Records System to All Doctors
Frank Hayes reports that Medicare will be giving away an open source version of Vista that has been paired down and simplified for small doctors offices.
Perhaps our client Hartford Medical Group would find this of interest.
Frank Hayes reports that Medicare will be giving away an open source version of Vista that has been paired down and simplified for small doctors offices.
Perhaps our client Hartford Medical Group would find this of interest.
Textbook example of the "Complete Brand Experience"
Norm told me he was going down to the city last weekend to show some visiting friends all the sites NYC had to offer. When I asked him where they were going, I found it interesting that he was excited to visit the Apple store in Soho. When I asked why, he explained that "it just gave him a good feeling to be there" (The same thing my wife tells me when she goes to Starbucks)
Apple has done an amazing job of becoming a lifestyle. We all think of the same things when thinking of the Apple brand, stylish, easy to use and innovative. I asked Norm to take some pictures and write down how the Apple Store fulfills the brand promise of Think Different. So he did. :-)
Norm Writes:
When Apple created the store in SoHo they did a spectacular job. The
outside of the building (except for the window advertisements) has been
unchanged except for the addition of what I would consider a beacon of hope, an Apple logo cut out of black metal hanging above massive glass doors. You walk through the front doors and you are greeted by a soaring ceiling that holds all the electronic toys you could possibly imagine. There are stations to play with the latest and greatest Apple products. There is an area for education (the second floor theatre where they offer free wifi and demo software products all day). They offer software and peripherals and even their infamous Genius Bar where you can get those difficult questions answered. It is not just the beauty of the store that makes it the greatest place in the world for me though. The people make it an even better experience. Apple has staffed out the store to the gills, there are always people on hand in every department to answer all of your questions or direct you to someone who does know (although I have found that most of the people know the answers to questions you didn't even realize you wanted to ask). These are just the people on staff though, the patrons are about as ecletic as they come even for SoHo, there are computer geeks; jocks; the elderly; young students; professionals and tourists. Everyone has been drawn in either by the brand (in which case they already knew it was going to be an experience to remember) or by the wonderful exterior.
Norm posted 20 pics, check em out here.
Norm told me he was going down to the city last weekend to show some visiting friends all the sites NYC had to offer. When I asked him where they were going, I found it interesting that he was excited to visit the Apple store in Soho. When I asked why, he explained that "it just gave him a good feeling to be there" (The same thing my wife tells me when she goes to Starbucks)
Apple has done an amazing job of becoming a lifestyle. We all think of the same things when thinking of the Apple brand, stylish, easy to use and innovative. I asked Norm to take some pictures and write down how the Apple Store fulfills the brand promise of Think Different. So he did. :-)
Norm Writes:
When Apple created the store in SoHo they did a spectacular job. The
outside of the building (except for the window advertisements) has been
unchanged except for the addition of what I would consider a beacon of hope, an Apple logo cut out of black metal hanging above massive glass doors. You walk through the front doors and you are greeted by a soaring ceiling that holds all the electronic toys you could possibly imagine. There are stations to play with the latest and greatest Apple products. There is an area for education (the second floor theatre where they offer free wifi and demo software products all day). They offer software and peripherals and even their infamous Genius Bar where you can get those difficult questions answered. It is not just the beauty of the store that makes it the greatest place in the world for me though. The people make it an even better experience. Apple has staffed out the store to the gills, there are always people on hand in every department to answer all of your questions or direct you to someone who does know (although I have found that most of the people know the answers to questions you didn't even realize you wanted to ask). These are just the people on staff though, the patrons are about as ecletic as they come even for SoHo, there are computer geeks; jocks; the elderly; young students; professionals and tourists. Everyone has been drawn in either by the brand (in which case they already knew it was going to be an experience to remember) or by the wonderful exterior.
Norm posted 20 pics, check em out here.
Wednesday, August 03, 2005
64% would advertise in blogs, 57% would place RSS ads
Norm Morneau just forwarded me this stat from a report that Forrester released in June. Good stuff. These are the kind of numbers our clients should be aware of:
Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010. Search engine marketing will grow by 33% in 2005, reaching $11.6 bln by 2010. Display advertising, which includes traditional banners and sponsorships, [...]
I Love Al Jaffee's Cartoons.
For those of you who know me, you know I am a HUGE Mad Magazine fan. And of all the amazing artists, Al Jaffee was my all time favorite. I loved the fold in and his inventions were the BEST.
I just had to post this because it is so funny!
Here is his cartoon from 1975:
Here is the recent winning invention at this year's student of the year contest at London's Central Saint Martins College:
Dog Poo Spray freezes your dog's poop to a stick so that you don't need to scoop it up with a baggie and feel it squish revoltingly between your fingers.
Mr. Jaffee was 30 years ahead of his time!
For those of you who know me, you know I am a HUGE Mad Magazine fan. And of all the amazing artists, Al Jaffee was my all time favorite. I loved the fold in and his inventions were the BEST.
I just had to post this because it is so funny!
Here is his cartoon from 1975:
Here is the recent winning invention at this year's student of the year contest at London's Central Saint Martins College:
Dog Poo Spray freezes your dog's poop to a stick so that you don't need to scoop it up with a baggie and feel it squish revoltingly between your fingers.
Mr. Jaffee was 30 years ahead of his time!
Yahoo! Launches its Adsense Killer: the Yahoo! Publisher Network
As of today there is now an alternative to AdSense.
The new Yahoo! Publisher Network platform is now in beta and it enables you to:
* Generate additional revenue from your site. Display ads related to the content on your site. You'll earn revenue from qualified clicks.
* Take advantage of Yahoo! Publisher tools, services and programs. Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come
* Help shape what Yahoo! offers the publishing community. This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.
As of today there is now an alternative to AdSense.
The new Yahoo! Publisher Network platform is now in beta and it enables you to:
* Generate additional revenue from your site. Display ads related to the content on your site. You'll earn revenue from qualified clicks.
* Take advantage of Yahoo! Publisher tools, services and programs. Integrate other Yahoo! services into your web site, including Add to My Yahoo! (RSS), Y!Q and much more to come
* Help shape what Yahoo! offers the publishing community. This beta program is just the beginning. Our mission is to deliver products and services based on the needs of the publishing community.
Tuesday, August 02, 2005
The increasing influence of the blogosphere intrigues me
I am still trying to catch up on the latest buzz since returning from Vacation in the Berkshires last week. I was staying in a hotel with a phone system that didn't allow me to connect to the internet with my laptop and my cell phone only worked on a 1/2 mile stretch of road between Hillsdale and New Lebanon, NY. Off the grid! Anyway....
The latest discussion that has caught my eye is the buzz on the downward spiral of Dell product quality and customer support. This immediately caught my attention since we too have historically had problems with Dell laptops and I vowed never buy a Dell system for my company again.
A number of influential bloggers have gone on record as saying they too will never buy a Dell again including Jeff Jarvis, BL Ochman and Shel Israel . Why does this matter? Because many people read these blogs and a good number of them have blogs of their own. This is the new electronic buzz/word of mouth. And the buzz for Dell ain't good!
What's Dell's response to all of this? Well.... not a thing. Their official policy is to not respond publicly. Dell -- burying your head in the sand isn't going to fix the problem! The Mason PR team would NEVER recommend to 'look but don't touch'!
As an interesting aside,
I am still trying to catch up on the latest buzz since returning from Vacation in the Berkshires last week. I was staying in a hotel with a phone system that didn't allow me to connect to the internet with my laptop and my cell phone only worked on a 1/2 mile stretch of road between Hillsdale and New Lebanon, NY. Off the grid! Anyway....
The latest discussion that has caught my eye is the buzz on the downward spiral of Dell product quality and customer support. This immediately caught my attention since we too have historically had problems with Dell laptops and I vowed never buy a Dell system for my company again.
A number of influential bloggers have gone on record as saying they too will never buy a Dell again including Jeff Jarvis, BL Ochman and Shel Israel . Why does this matter? Because many people read these blogs and a good number of them have blogs of their own. This is the new electronic buzz/word of mouth. And the buzz for Dell ain't good!
What's Dell's response to all of this? Well.... not a thing. Their official policy is to not respond publicly. Dell -- burying your head in the sand isn't going to fix the problem! The Mason PR team would NEVER recommend to 'look but don't touch'!
As an interesting aside,
Monday, August 01, 2005
#2 in Yahoo for Quick Boys Moving
Got some response to the Quick Boys story. Shel Israel sent me a nice email this morning thanking me for letting him know about this story. He said it was too late for him to add this example to his book, but that he would continue to follow the story as it unfolds.
Also, I started noticing some traffic from yahoo today. It turns out I am #2 in Yahoo for the term Quick Boys Moving! Very interesting.
Got some response to the Quick Boys story. Shel Israel sent me a nice email this morning thanking me for letting him know about this story. He said it was too late for him to add this example to his book, but that he would continue to follow the story as it unfolds.
Also, I started noticing some traffic from yahoo today. It turns out I am #2 in Yahoo for the term Quick Boys Moving! Very interesting.
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