Saturday, August 13, 2005
Future of Advertising - here today
Inc.com has an interesting article on new advertising techniques. I thought the Elevator TV screens for advertising is a GREAT idea! People would LOVE something to focus on while in the elevator.
Another interesting part was the list of new media providers:
Inc.com has an interesting article on new advertising techniques. I thought the Elevator TV screens for advertising is a GREAT idea! People would LOVE something to focus on while in the elevator.
Another interesting part was the list of new media providers:
| Name | Location | Specialty |
|---|---|---|
| Claria | Redwood City, Calif. | Behavioral targeting service tracks the online habits of Web surfers and hits them with relevant advertising. |
| Enpocket | Boston | Sends ad messages, coupons, and branded video files to mobile phones -- in some cases tracking the phone's location. |
| Pulse | San Francisco | Online tools turn a photo of any person or animal into a lip-synched talking head for viral ad campaigns. |
| Zebra Imaging | Austin | Produces large promotional holograms that make images of objects or people stand out in 3-D -- no glasses needed. |
| Experian | Costa Mesa, Calif. | Collates consumer data to predict which people are likely to be in the market for particular products. |
| Reactrix | Redwood City, Calif. | A motion-sensitive projector turns any surface into a crowd-drawing, brandable interactive display. |
| Massive | New York City | Inserts ads via an online connection into video games while they're being played. Coming is technology that will adapt the ads to individual players. |
Straight Forward Blogging Policy
Many of our clients are either starting a blog or thinking about it. Generally, its a good idea to write up your company's stance on blogging with a clear understanding of the boundaries. Buzz Marketing With Blogs posted the Hill & Knowlton blog policy which is easy to understand and seems to cover all the bases:
Many of our clients are either starting a blog or thinking about it. Generally, its a good idea to write up your company's stance on blogging with a clear understanding of the boundaries. Buzz Marketing With Blogs posted the Hill & Knowlton blog policy which is easy to understand and seems to cover all the bases:
- I will acknowledge and correct mistakes promptly
- I will preserve the original post, using notations to show where I have made changes
- I will never delete a post
- I will not delete comments unless they are spam or off-topic
- I will disclose conflicts of interest (including client relationships) where I am able to do so
- I will not publish anything that breaches my existing employment contract
- I will distinguish between factual information/commentary and advertising
- I will never publish information I know to be inaccurate
- I will disagree with other opinions respectfully
- I will link to online references and original source materials directly
- I will strive for high quality with every post - including basic spell checking
- I will write deliberately and with accuracy
- I will reply to emails and comments when appropriate, and do so promptly
- I will restrict my posting to professional topics
- I will write on a regular basis, at least once each week
Friday, August 12, 2005
Automated Pinging Service
OK, so you write all these cool blog posts, but how do you promote them? Well one way is to use a pinging service.
There are many weblog sites which keep track of updates for thousands or hundred thousands of weblogs. To announce your weblog updates to these sites you have to ping them. This technique is described here.
Simply put, a ping is only saying to weblog sites: "hey, I have something new for you". After such a ping weblog sites will visit your website and index new content. So, pinging or registering your weblog in as many sites as possible is a very good solution to get more visitors.
I've been using www.pingomatic.com to ping the major weblog index sites such as Technorati and Feedster Well, I found another ping service called Pings.ws that will allow you to add code to your blog template so that it will ping the service automatically.
I'm not sure how to test if it works or now, nor am I sure how they prevent multiple pings in a row, but I am testing it out on my blog and I'll keep an eye to see who comes to visit.
Has anyone else found an easy way to automate blog pings? Let me know.
OK, so you write all these cool blog posts, but how do you promote them? Well one way is to use a pinging service.
There are many weblog sites which keep track of updates for thousands or hundred thousands of weblogs. To announce your weblog updates to these sites you have to ping them. This technique is described here.
Simply put, a ping is only saying to weblog sites: "hey, I have something new for you". After such a ping weblog sites will visit your website and index new content. So, pinging or registering your weblog in as many sites as possible is a very good solution to get more visitors.
I've been using www.pingomatic.com to ping the major weblog index sites such as Technorati and Feedster Well, I found another ping service called Pings.ws that will allow you to add code to your blog template so that it will ping the service automatically.
I'm not sure how to test if it works or now, nor am I sure how they prevent multiple pings in a row, but I am testing it out on my blog and I'll keep an eye to see who comes to visit.
Has anyone else found an easy way to automate blog pings? Let me know.
The latest figures from Nielsen/Net Ratings for the top online news sites
I was just talking to my wife about how I NEVER read a news paper anymore. And it looks like I'm not alone:
I was just talking to my wife about how I NEVER read a news paper anymore. And it looks like I'm not alone:
- Yahoo! News (24.9 million visitors in June 2005)
- MSNBC (23.8 mln)
- CNN (21.4 mln)
- AOL News (17.4 mln)
- Gannett Newspapers (11.4 mln)
- New York Times (11.2 mln)
- Internet Broadcasting (10.9 mln)
- Knight Ridder Digital (9.9 mln)
- Tribune Newspapers (9.0 mln)
- USA Today (8.6 mln)
- Washington Post (8.5 mln)
- ABC News (7.7 mln)
- Google News (7.2 mln)
- Hearst Newspapers Digital (6.9 mln)
Google News adds RSS feeds
This is very cool! Now this means you can subscribe to your google news search terms and read them in your news reader. You can read more here.
Here are is a few of our client feeds you can add to your news reader:
Bruegger's: http://news.google.com/news?hl=en&ned=us&q=bruegger%27s&ie=UTF-8&output=rss
New Alliance Bank:
http://news.google.com/news?hl=en&ned=us&ie=UTF-8&q=%22New+Alliance+Bank%22&output=rss
Connecticut Sun:
http://news.google.com/news?hl=en&ned=us&ie=UTF-8&q=%22Connecticut+Sun%22&output=rss
Bigelow Tea
http://news.google.com/news?q=%22bigelow+tea%22&hl=en&lr=&tab=wn&ie=UTF-8&output=rss
This is very cool! Now this means you can subscribe to your google news search terms and read them in your news reader. You can read more here.
Here are is a few of our client feeds you can add to your news reader:
Bruegger's: http://news.google.com/news?hl=en&ned=us&q=bruegger%27s&ie=UTF-8&output=rss
New Alliance Bank:
http://news.google.com/news?hl=en&ned=us&ie=UTF-8&q=%22New+Alliance+Bank%22&output=rss
Connecticut Sun:
http://news.google.com/news?hl=en&ned=us&ie=UTF-8&q=%22Connecticut+Sun%22&output=rss
Bigelow Tea
http://news.google.com/news?q=%22bigelow+tea%22&hl=en&lr=&tab=wn&ie=UTF-8&output=rss
Wednesday, August 10, 2005
Free Video Hosting
Check out this site called YouTube . YouTube is 'flickr for videos'. You can upload videos in a number of different formats ( .AVI, .MOV, and .MPG ). Videos can be of any length, but must be less than 100 mb in total size.
The service is completely free to users (publishers and viewers). YouTube converts video to a flash format, and therefore upload and playback is extremely fast.
This could be a quick and easy way to publish and share the Mason PR video library. They include code to include the videos on your own website as well.
Here's an example of a video interview with well-known blogger Halley Suit on how to get noticed in the blogosphere. Video interview conducted by JD Lasica at the BlogHer conference in Santa Clara, Calif., on July 30, 2005.
Check out this site called YouTube . YouTube is 'flickr for videos'. You can upload videos in a number of different formats ( .AVI, .MOV, and .MPG ). Videos can be of any length, but must be less than 100 mb in total size.
The service is completely free to users (publishers and viewers). YouTube converts video to a flash format, and therefore upload and playback is extremely fast.
This could be a quick and easy way to publish and share the Mason PR video library. They include code to include the videos on your own website as well.
Here's an example of a video interview with well-known blogger Halley Suit on how to get noticed in the blogosphere. Video interview conducted by JD Lasica at the BlogHer conference in Santa Clara, Calif., on July 30, 2005.
Tuesday, August 09, 2005
Adverblog Reports "Search engine advertising will generate more revenue than standard display advertising by 2010"
More good stats to keep in mind as we move forward in the online world!
More good stats to keep in mind as we move forward in the online world!
Jupiter Research forecasts that online advertising will continue to growth in the next five years, reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. Search engine advertising will generate more revenue than standard display advertising by 2010. Rich media spending will grow at a 25% compound annual growth rate (to $3.5 billion) and streaming media will grow at a 30% compound annual growth rate (to $943 million) by 2010.
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