The Mason Technologist

I've Been Selected to Review Robert Scoble and Shel Israel's New Book

I'm honored to have been selected to review the pre-release copy of Naked Conversations.
I have been following the writting of their book through their blog. I've really enjoyed seeing the evolution of the book and I'm really looking forward to seeing it in print.

Thanks Robert and Shel!

Bill Gates and Napoleon Dynamite Video

Cool! - The Microsoft bigwig teamed up with Napoleon Dynamite in this spoof video from PDC 2005. The camera's a little shaky, but you get the idea. Check it out on ifilm. Or Download it here.

AAAA Launches Blog for Katrina Support

The AAAA has launched a Weblog to support industry relief efforts for victims of Hurricane Katrina specifically aimed at advertising agency businesses. Located at aaaacares.blogspot.com, the blog serves as a centralized, industry conduit to help agency businesses affected by Hurricane Katrina and agencies and other businesses that would like to provide assistance. If you would like to suggest a link or provide news or information about your agency that is relevant to the relief effort, please contact Kipp Cheng AAAA's Director of Public Affairs via e-mail at kipp@aaaa.org or by phone at 212-850-0720.

Open Source Content Management System Written in C#

Picked up this little tidbit on Scoble's blog yesterday -
Free Open Source .NET CMS Impresses
Umbraco is a free, stable and standard-supporting cms that is easy to use. Open source on .NET.

They have a bunch of videos on the site demonstrating the functionality. This looks really cool!

Google Reaching out to the Agency Community

I spoke with Chris Theodoros, Director, Industry Relations for Google. He has been reading my blog and wanted to let me know that Google has started a division to help Agencies embrace the world of online advertising. Prior to coming to Google, Chris was VP of global marketing strategies for DoubleClick.

Good to know you're out there Chris! We look forward to working with you to help with our online brand contact initiative on behalf of our clients. To read more on the Google Agency Program click here.

New Division of the Mason Family Launched Today



Big news at Mason today! We have officially launched a new division called Mason y Bauzá. "MyB" Offers Bi-lingual, Bi-cultural Strategic Insights to Nation's Fastest Growing Demographic; and Unique Hispanic Readiness Program (HRP) for Companies Seeking to Market to Hispanics.

You can read more in their press release.

Congrats guys! I'm looking forward to helping on the interactive side.

Google Blog Search Goes Live

Google has launched a blog specific search engine this morning. I am interested to see the reviews. I'm also wondering if blogger.com and blogspot.com blogs get preferential treatment. Another question I have is, does this indexed information carry across to the main google search? My preliminary search seems to indicate that it doesn't. Google's blog search seems to list every one of my posts, where as the main Google engine lists only a handful and seems to list my comments on other blogs more.