Thursday, September 29, 2005

RSS Users visited Three Times as Many News Web Sites as Non-Users

The latest release from Nielson//NetRatings reported that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users. Not only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently. Thanks to Wilson for forwarding this to me!

Tuesday, September 27, 2005

Does Google Penalize You for Decreasing AdWords Bid Costs?

Robert Cringely's latest article documents research on how Google seems to have penalized this AdWord advertiser for decreasing his bid costs.

Any AdWords user should read this article.

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