Thursday, October 13, 2005
Latino Lingo Blog Goes Live Today
Wilson Camelo (one of the very first subscribers to The Mason Technologist), just jumped in feet first into the world of blogging today by launching his blog Latino Lingo
Wilson will be writing about the best ways to tap into the $700 billion purchasing power of the Hispanic population.
Wilson Camelo (one of the very first subscribers to The Mason Technologist), just jumped in feet first into the world of blogging today by launching his blog Latino Lingo
Wilson will be writing about the best ways to tap into the $700 billion purchasing power of the Hispanic population.
Dave Winer Sells Weblogs.com for 2.3M
Verisign has purchased the Weblogs.com pinging service. They plan on keeping it as a free service, but may add additional premium features in the future. The second I post this, it will be listed on weblogs.com ;-)
Verisign has purchased the Weblogs.com pinging service. They plan on keeping it as a free service, but may add additional premium features in the future. The second I post this, it will be listed on weblogs.com ;-)
Google Releases Their Own News Reader
Check it out at reader.google.com. - Good idea to name it just 'Reader' and not limit it to just 'News Reader' or 'Blog Reader'. RSS will enable us to aggregate and read News, and blogs and websites of all shapes and sizes and all the other new things we haven't even dreamed up yet!
Pretty cool idea, you can use Google to search for RSS feeds and then automatically subscribe to them. I am still using bloglines, but I may try to clean up my OPML list and import it into Google to give it a try.
Check it out at reader.google.com. - Good idea to name it just 'Reader' and not limit it to just 'News Reader' or 'Blog Reader'. RSS will enable us to aggregate and read News, and blogs and websites of all shapes and sizes and all the other new things we haven't even dreamed up yet!
Pretty cool idea, you can use Google to search for RSS feeds and then automatically subscribe to them. I am still using bloglines, but I may try to clean up my OPML list and import it into Google to give it a try.
Blogs Being Added As a News Source On Yahoo
Yahoo has announced they are now listing a list of relevant weblogs.
According to Biz Report:
Check it out for yourself at news.yahoo.com, they show blog listings in the right hand column. Very cool!
Yahoo has announced they are now listing a list of relevant weblogs.
According to Biz Report:
"Yahoo's inclusion of blogs in its news section represents another
validation for a growing group of people that are bypassing newspapers,
magazines and broadcast outlets to report and comment on topical events."
Check it out for yourself at news.yahoo.com, they show blog listings in the right hand column. Very cool!
Good Advice on Formatting HTML Email
MarketingSherpa has a great Article on basic formatting suggestions for HTML emails:
MarketingSherpa has a great Article on basic formatting suggestions for HTML emails:
#1. Add a hotlinked text-line at the top of every message (can be in tiny type) that says something such as "Did your email system mangle this newsletter? See it Online."
Note: Don't say "Click Here" because that wording as a hotlink in an HTML-heavy message can get you filtered as a spammer in some systems.
#2. Remind your opt-ins incessantly to add your send email address to their address book which means your email won't be filtered or hurt in most systems. Best places -- on "thank you" landing page they see when they opt-in, and in your welcome-to-our-list autoresponder. Some mailers such as TJMaxx.com also add a reminder in text at the top of every HTML email they send. The bad news is, most email recipients are lazy especially when it comes to commercial email. They leave address settings on default, they don't bother clicking to see images. Fewer than 5% of your recipients will heed you if you do both #1 and #2. But heck, those are very motivated prospects and may be among your most valuable list members.
Next:
#3. Get yourself and your email creative team sample email accounts at Gmail, AOL 9.0 etc. Keep all settings on default so you see worst possible scenario of what may happen to your HTML creative. Often you'll find yourself adding more text wording to messages than you had initially. Images simply can't be relied on for the entire message. Neither can HTML click buttons. If a recipient can't see the button, they're not going to click.
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