Thursday, November 03, 2005
Forbes Has Thrown a Rock In the Bee's Nest
The cover story for the November 14th issue of Forbes is called "Attack of the Blogs"
Shel Isreal has written a thoughtful letter to the author Daniel Lyons.
This article is so one sided it makes me wonder if they are trying to be as sensational as possible to sell magazines.
I intercepted our CEO's copy and tucked Shel's letter right on the front page. I then went up to his office and told him to read the letter BEFORE reading the article.
Thanks Shel!
The cover story for the November 14th issue of Forbes is called "Attack of the Blogs"
Shel Isreal has written a thoughtful letter to the author Daniel Lyons.
This article is so one sided it makes me wonder if they are trying to be as sensational as possible to sell magazines.
I intercepted our CEO's copy and tucked Shel's letter right on the front page. I then went up to his office and told him to read the letter BEFORE reading the article.
Thanks Shel!
Tuesday, November 01, 2005
DaimlerChrysler Is Listening -
Randall McAdory from DaimlerChrysler was interviewed by chiefmarketer.com. It's good to see my former employer is 'with it' when it comes to tracking the conversation online. McAdory obviously understands the importance of the blogosphere in not only getting unfiltered feedback on their brand, but also as a way to research and uncover new trends.
Many other companies have learned the hard way that ignoring this segment can be very damaging to the brand. Two top examples are Dell Computer and Kryptonite Locks. In both of these cases, they ignored the issues and got burned.
DC needs to take part in the conversation as well. I think starting up their own DaimlerChrysler blog is a crucial next step.
Randall McAdory from DaimlerChrysler was interviewed by chiefmarketer.com. It's good to see my former employer is 'with it' when it comes to tracking the conversation online. McAdory obviously understands the importance of the blogosphere in not only getting unfiltered feedback on their brand, but also as a way to research and uncover new trends.
Many other companies have learned the hard way that ignoring this segment can be very damaging to the brand. Two top examples are Dell Computer and Kryptonite Locks. In both of these cases, they ignored the issues and got burned.
DC needs to take part in the conversation as well. I think starting up their own DaimlerChrysler blog is a crucial next step.
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