Tuesday, January 10, 2006
Baker Street Blog - How to do great creative without being clever or talented
In the early days of motoring, Michelin weren't selling enough tires. They had to persuade people to drive more. So they invented Michelin Guides, which contained everything you needed to plan a motoring holiday, from maps to restaurant reviews. They made it chic to travel hundreds of miles to Switzerland and Italy in noisy, uncomfortable cars. Thousands did, and millions do it today. Wearing the tires out as they go. Genius.
In the early days of motoring, Michelin weren't selling enough tires. They had to persuade people to drive more. So they invented Michelin Guides, which contained everything you needed to plan a motoring holiday, from maps to restaurant reviews. They made it chic to travel hundreds of miles to Switzerland and Italy in noisy, uncomfortable cars. Thousands did, and millions do it today. Wearing the tires out as they go. Genius.
WOW, It's Been a Whole Month Since My Last Post!!!!
I've been on vacation from the blog for a while. I am just starting to catch up on the goings on.
One interesting article in btobonline.com says that online video is projected to show a big growth over the next two years. They report that online video ad spending in the U.S. will reach $640 million in 2007, approaching triple this year's online video ad spending of $225 million. By 2009, advertisers will spend $1.5 billion on video ads online.
I've been on vacation from the blog for a while. I am just starting to catch up on the goings on.
One interesting article in btobonline.com says that online video is projected to show a big growth over the next two years. They report that online video ad spending in the U.S. will reach $640 million in 2007, approaching triple this year's online video ad spending of $225 million. By 2009, advertisers will spend $1.5 billion on video ads online.
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