The Mason Technologist

Google Has Billed More Than $11.2 Billion For Ads

Google has billed advertisers in 65 countries more than $11.2 billion in 48 currencies, and made payments to advertising partners of more than $3.9 billion.

MSN adCenter 3.0

MSN PPC sounds pretty cool from what I hear so far. I will post more if I can get my hands on a beta account. Here are five features that make MSN adCenter stand out:

1. Dynamic Keyword Insertion beyond Google AdWords: you can set up to three dynamic parameters that allow you additional control over you ad copy and even allow for dynamic destination URLs.
2. Extensive Demographic Data: This allows you to tailor your ads based on demographics and not just keyword phrases and geographic data.
3. Bid Based on Demographics: You can place a higher bid on a keyword phrase for a searcher who is 26-35 year old males, as an example.
4. Estimate Average Positions: Unlike Yahoo which shows max bids, and unlike Google that makes it very hard to know a rank, MSN enables you to see estimated position based on max bid and CTR of each ad creative.
5. Day Parting Bid Tools: You can "display your ads on specific days of the week, specific times of day or a combination of each."

New Yahoo Logo

I love logos. I swear, a perfect gift for me would be just a big book of cool logos. You know what logo I have liked since I was a little kid? - The Sun Microsystems logo is so cool! I used to always point that logo out to people and they would invariably say 'uh ya Jack that's nice... So anyway...'

Well I also like to see the evolution of a logo, like the new Budweiser, at&t/sbc and now Yahoo.
Check out the new Yahoo logo on techblog.