Thursday, May 10, 2007

New Study from Pew Internet Project

Pew has just released an interesting study as a PDF that groups internet users into three categories
1. Elite Tech Users
2. Middle-of-the-road Tech Users
3. Few Tech Assets



Their study shows 51% of Americans utilizing some sort of internet technology (the first two groups above) and 49% with little or no usage. From studying the demographic data it looks like the largest divide was for older users, but lower income also played a large factor

Wednesday, May 09, 2007

Google Announces New Version of Google Analytics

The Google Analytics Blog announced they are starting to roll out a new version of Google Analytics. A few of the new features include:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
You can view a demo of the new service here.

Over the next several weeks, Google will be migrating all existing Analytics accounts to the new Google Analytics interface.

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