Our Work by Client
Who is: Kardea Nutrition
Kardea enables and empowers people to manage their cholesterol naturally and nutritiously. We celebrate living life well and living life naturally. We create and market the delicious natural foods, quality supplements and educational materials that allow each of us to better manage our cholesterol levels and improve our overall cardiovascular health. We're committed to a deep and honest understanding of the evolving science supporting natural cholesterol management. To that end, we will actively partner with and support research that furthers the understanding of the power of nutrition to actively improve cardiovascular health.
Case Study
The challenge
Create, from scratch, a brand for a line of gourmet products designed to lower cholesterol and promote heart health naturally.The big idea
To appeal to the needs, desires and attitude of an upscale, health-conscious audience, Mason went back several thousand years, to the Greek derivation of "heart", to come up with the name Kardea. We then used the name as a basis for designing packaging, logo, website and brand messaging. The result was a positioning that perfectly balanced the brand promise of taste and nutrition.The breakthrough
The look, tone and style of the brand has instant appeal to the challenging market segment. Kardea nutrition bars are now distributed nationwide in natural food stores - including Whole Foods and online at Amazon.Services Utilized
- Interactive Design
- Web Analytics
- Search Engine Optimization
- Social Media Development
- Visual Design
- Social Media Marketing
- Brand Strategy
- Print Communications
- Broadcast Communications
- Direct Marketing
- Collateral
- Public Relations
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