New Haven firm to support company's marketing initiatives through comprehensive branding, advertising and public relations program.

BETHANY, Conn., Nov. 10, 2011 - Connecticut-based Precision X-Ray, Inc. (PXi), the leader in biological cabinet irradiators and radiotherapy research systems, has selected Mason, Inc. as its agency of record. Prestigious research facilities around the world rely on PXi's equipment and service expertise.

Mason's collaboration with PXi will include a strategic rebranding initiative that will encompass message development, advertising, website design, social media and public relations programs. All communications will be integrated through a consistent brand awareness initiative.

"Mason has proven success in the healthcare industry as a marketing firm," said Brian Dermott, president, Precision X-Ray, Inc. "We are confident that Mason's expertise will help us underscore our position a leader as well as grow our prestigious customer base."

"It is motivating for us to work with a company that has so much to offer existing and prospective customers," said Fran Onofrio, president of Mason, Inc. "Precision X-Ray has an extensive level of expertise in the use, production and support of preclinical imaging devices, and we look forward to helping the company grow to achieve even greater success."

PXi's current growth and success is due to a commitment to providing user-friendly, reliable, safe and cost-effective preclinical X-Ray imaging and X-Ray irradiation systems for applications in healthcare, pharmaceutical and scientific research.

About Precision X-Ray:

North Branford, CT-based Precision X-Ray, Inc (PXi) is the leader in biological cabinet irradiators and radiotherapy research systems worldwide. PXi provides easy-to-operate, reliable, safe and cost-effective X-ray imaging and X-ray irradiation systems for applications in healthcare, industry and scientific research. The company actively develops new applications in these markets and designs new equipment to meet customer applications needs.

Customers of Precision X-Ray include prestigious hospitals, medical schools, universities, pharmaceutical manufacturers, government and major independent research facilities around the globe. For more information, please visit www.pxinc.com or call 203.484.2011.

About Mason, Inc.:

Bethany, Conn.-Mason, Inc. is a brand development and integrated marketing communication firm with award-winning expertise in new media, digital and traditional programs. Mason is on the forefront of today's most-innovative technology, but grounded in business strategy.

Clients rely on Mason insight for uncovering and communicating what is at the heart of their brands. From developing authentic brand platforms to message development through implementation at every point of contact, Mason connects people to brands and brands to people.

Mason clients include Acadia Insurance Co., Connex Credit Union, Cookson Electronics, Hospital for Special Care, Odyssey Logistics & Technology Corp., The United Illuminating Co, Yale-New Haven Hospital and Yale Center for Clinical Investigation. For more information, please visit http://www.mason23.com.