360 degree flexibility and integration.
At Mason, we take a 360 degree view of brand building. And when we say full service, we not only mean a full array of services, but the components of a fully-integrated brand communications company.
At Mason, the creative answer is never the same. We recognize that the communications business is that rare arena where analysis, instinct, formula and fashion maintain an uneasy alliance. What makes our work successful is our ability to stay true to strategy - to mix creative ingredients in ways that yield the single most compelling reason for purchase.
Our staff of experienced Public Relations professionals provide clients with brand, product and store marketing support through media relations, events, seminars, social media, trade show support, issues management, media training, crisis communications, speech writing and leadership programs.
We are at the forefront of online marketing - from social and new media to geo-targeted ad serving. Our interactive specialists ensure that your interactive applications remain true to the brand with simple and intuitive architecture. By employing the latest technologies, we offer best-in-class application technology integration.
Rather than blindly establishing social media profiles and hoping for the best, we look at where your social communities exist and help connect your brand by developing the right social media profiles, implementing a content strategy that makes sense and actively engaging your community to further connect. We carefully create the right environment for people to engage online and remain consistent with your brand message and strategy. We call this social media design.
What sets us apart is our ability to generate trial while maintaining desirable margins for our clients. We deliver turnkey programs consisting of customer & trade incentives, point-of-purchase marketing and new product introductions. Our experience and resources have brought proven results to national, regional and account-specific projects.
Media Planning and Placement
Our commitment to negotiating value-added opportunities for every single buy is the reason our media department is regarded as one of the best in the region. We utilize an array of tools to meet the challenges of today's media environment, with its proliferation of consumer choice and media options.
These include over 50 non-traditional options like Buzz Marketing, Product Placement and Laser Displays. etc. We subscribe to all of the major research tools, such as STRATA, Nielsen, Arbitron and ABC.
Our creative and brand strategists have extensive experience in direct response marketing in multimedia formats, including: mail, print, email, TV and radio. We use qualitative analysis to help identify purchase triggers and incentives to increase response rates.
Depending on each client's individual need, we assemble an appropriate team of professionals at Mason to provide research, evaluation, recommendations and implementation supervision for any or all of the following:
- Business and marketing model review
- Customer, prospect and channel perceptions and mindsets
- High-level brand strategy
- Actual staffing and marketing resource allocation compared to declared strategies
- Alignment of sales and marketing approaches
- Sales force organization, compensation structure, competitive messaging and custom training programs
- Organizational alignment and readiness to achieve goals
- Customer acquisition and retention strategies and valuations
- Performance metrics