Our Work by Client
Who is: Yale-New Haven Hospital
Yale-New Haven Hospital (YNHH) is a 944-bed tertiary referral center which includes Smilow Cancer Hospital at Yale-New Haven, the 201-bed Yale-New Haven Children's Hospital and the 76-bed Yale-New Haven Psychiatric Hospital. The primary teaching hospital for Yale School of Medicine (YSM), Yale-New Haven's medical staff is enhanced by 471 supervised house staff physicians (residents) who add around-the-clock coverage and sharp inquisitive minds to patient care.
Case Study
The challenge
Every hospital is claiming to be a leader. So how do you differentiate a hospital that truly is one of the best in the country?The big idea
Don't fall into the fray of claims making. Instead develop a clear strategic brand leadership platform. We did that by using a few key insights to demonstrate that all hospitals are not equal. In fact there are only a select few that are nationally recognized for research, resources and expertise.The breakthrough
YNHH has seen significant gains in market share/patient volume since the campaign began. They have also been recognized by U.S. News & World Report in it's elite Honor Roll of the Top 25 Hospitals in the nation.Services Utilized
- Interactive Design
- Web Analytics
- Search Engine Optimization
- Social Media Development
- Visual Design
- Social Media Marketing
- Brand Strategy
- Print Communications
- Broadcast Communications
- Direct Marketing
- Collateral
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